Top 3 Web Design Aspects to Grow Your Small Business

With website becoming more prevalent and an excess of data being available for small businesses, it is hard to sift through all of it. These three tips are at the top of my list.

1. Email Subscription Area (with Freebie if possible)

EMAIL EMAIL EMAIL. You need to be constantly growing your email list. No matter what you sell, or how small you are, gaining email addresses allows you to directly market to your potential and current customers. For new viewers of your website, giving a freebie for an email sign up will allow you to gain more email addresses. Using anything from a free download, or an email of tips and tricks, will allow you to gain more email addresses. People love FREE.

2. Write with Your Audience in Mind

In my opinion, this is the hardest thing to get right. You usually write with your own business in mind. You want to convey all the business value that you think you have to the consumer. This is not what a viewer of your website wants to see. They want to know that you have them in mind.For example, they want to know how your lipstick will make them look like a super model, not that you have great company feminist values. (Not that this isn't important, it just isn't at the top of the list.)

3. Call to Action

You need to make ti easy for someone to buy  your product fast. Within the first half of the homepage, there should be a button that takes them straight to your goal for the website. Whether that's downloading free templates, or purchasing your product, make it easy for a newcomer to do what you want them to do.