Instagram bios are always hard. You sit down and look at that blank space and feel like everyone needs to know everything, and you only have a few lines to use. You have worked hard on your small business AND NEED TO TELL THE WORLD. Yes. I agree. People need to love you. But, your Instagram bio needs to tell people why they want to hit the follow button. So, take some of these steps to make sure people want to follow you.
1. LOGOS ARE NO GOs
One of the first items a person views when they go to your profile is your profile picture. Although you worked hard on creating a cool logo, your potential customers don't care. People want to know there is a real person creating fun and engaging content. Don't be afraid to put your picture, or a picture of your team as your profile picture.
2. BE RELATABLE
Seems reasonable right? Here is where you need to be careful. Don't just write your bio based on your users, but also write it based on your users. Yes. You read that correctly. Down to earth is in, and people don't want to follow fake, self promoting Instagram accounts. But, they do want funny, interesting user centered Instas.
3. EMAIL AND WEBSITE
Let people know where they can find out more about what you do. You should make it easy for potential customers to get more info. If you have a killer Insta, people will click through to your site! If that isn't currently a goal for your Instagram, it should be. The end goal is to get people to interact with your business.
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