5 Fun Ways to Create Engaging Videos for Your Small Business

Video content is becoming one of the fastest growing content mediums. The videos now have to be enticing upfront to cause engagement, and the video must keep the viewer's attention or they'll move on to something better.

This means gone are the days that any video with some fun music or cool graphics can earn the eyes of the viewer. I have been doing some research on the best ways to create content that will persuade your target market spend their time engaging.

Below are my favorite. Although all of these may not work well for all industries, most can be tweaked a bit to provide a useful, engaging video experience for whatever industry you're in.


1. Share Unique Product Uses

This could be a great way to inform the target market about the flexibility of your product. You can show them the variety of ways it can be used. Also, if you have consumers generating content about the ways they use the product, you will be able to inform others while building relationships with your current customers.

2. Voice Over a Video

This one can be as funny as you want. If you've ever seen Bad Lip Reading, you'll know what I mean. If not, look it up. Worth the watch. This is an easy one and will provide some humor in the content of your small business marketing.

3. Share a Tip

This one works wonders. You need your customer base to view your brand as a friendly helper, and not solely out to take their money.  You want to also provide them with useful, FREE information that can help them. This will build their trust with your brand.

4. Make a Stop-Motion Video

This one is not as complicated as you might think, but a bit more complicated than some other methods. I like using this one when you need a short 10 second video to catch the eyes of some consumers, but maybe not necessarily needing them to have the sound on. I would use this one for new product roll out, exciting announcements, or even a customer appreciation email. The possibilities are endless, and with some practice, they can start to take no time to produce.

5. Prove Something

People love walking away with a bit more knowledge than when they came. Using a video to debunk a certain myth in your field, or show how easy something is that is usually seen as hard, are great ways to build consumer trust and show off your know-how as a brand.


Video is the gateway to more sales! Use it!